Digital Marketing 101 for Entrepreneurs and Freelancers – MC Learning Lab

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Overview

This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.

By

mccartyconsulting

Share

Digital Marketing 101 for Entrepreneurs and Freelancers

Category:

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Marketing & Sales

0

0

Enrollments

Level

Beginner

Time to Complete:

2 hours 0 minute

Lessons:

10

Certificate:

Yes

One-time for 1 person

Free

Overview

This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.

What You’ll Learn?

Foundations and channels of digital marketing

Social media strategies tailored to your business

SEO basics to boost online visibility

Effective content creation and distribution

How to measure marketing performance and improve ROI

Requirements

Syllabus Overview

10

Lessons

5

Quizzes

5

Tasks

0

Resources

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Topic 1: Introduction to Digital Marketing

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Lesson 1: What is Digital Marketing?

Lesson 2: Digital Marketing Funnel

Topic 1

Define Your Marketing Goals

Topic 2: Social Media Marketing Essentials

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Lesson 1: Choosing the Right Social Platforms

Lesson 2: Crafting Engaging Social Content

Topic 2

Create a Week of Social Posts

Topic 3: Basics of Search Engine Optimization (SEO)

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Lesson 1: How Search Engines Work

Lesson 2: On-Page SEO Techniques

Topic 3

Optimize a Webpage

Topic 4: Content Marketing Strategies

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Lesson 1: Creating Valuable Content

Lesson 2: Content Distribution and Promotion

Topic 4

Develop a Content Plan

Topic 5: Measuring and Analyzing Marketing Performance

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Lesson 1: Introduction to Analytics Tools

Lesson 2: Key Metrics to Track

Topic 5

Analyze Your Marketing Data

Material Includes

15 Additional resources

Available from the app

Certificate of Completion

Instructor(s)

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mccartyconsulting

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

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