Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide – MC Learning Lab

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Overview

Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.

By

mccartyconsulting

Share

Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

Category:

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Business & Finance

Marketing & Sales

0

0

Enrollments

Level

Intermediate

Time to Complete:

2 hours 0 minute

Lessons:

10

Certificate:

Yes

One-time for 1 person

$15.00

Overview

Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.

What You’ll Learn?

Core concepts of PPC advertising across Google, Facebook, and Instagram

How to create and launch effective ad campaigns

Audience targeting and ad creative best practices

Optimization techniques and A/B testing

Interpreting ad metrics and reporting for business growth

Requirements

Syllabus Overview

10

Lessons

5

Quizzes

5

Tasks

0

Resources

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Topic 1: Fundamentals of Online Advertising

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Lesson 1: What is PPC and How Does Online Advertising Work?

Lesson 2: Overview of Google, Facebook, and Instagram Ads

Topic 1

Research Competitor Ads

Topic 2: Creating Your First Google Ads Campaign

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Lesson 1: Setting Up Google Ads Account & Campaign Structure

Lesson 2: Keyword Research and Ad Copywriting

Topic 2

Create a Google Search Ad Mockup

Topic 3: Launching Effective Facebook & Instagram Ads

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Lesson 1: Navigating Facebook Ads Manager

Lesson 2: Designing Eye-Catching Ads for Social Media

Topic 3

Design a Facebook & Instagram Ad Campaign

Topic 4: Optimizing and Managing Your Ads

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Lesson 1: Tracking Conversions and Setting Budgets

Lesson 2: A/B Testing and Campaign Optimization

Topic 4

Optimize an Existing Campaign

Topic 5: Analyzing and Reporting Ad Performance

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Lesson 1: Key Metrics to Monitor

Lesson 2: Creating Reports and Scaling Successful Campaigns

Topic 5

Prepare an Ad Performance Report

Material Includes

15 Additional resources

Available from the app

Certificate of Completion

Instructor(s)

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mccartyconsulting

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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Brand & UX Design: Crafting Connections

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